About Tommy Hilfiger
Tommy Hilfiger founded his namesake American fashion brand in 1985 and built it around a youthful interpretation of classic preppy style, using red, white and blue as part of a highly recognisable identity. Fragrance became important in the 1990s: Tommy launched in 1995 and Tommy Girl in 1996, both capturing an optimistic, casual American freshness. Tommy Now and Vibrant Summer continue that direction through citrus, aromatics and fruits. The brand’s fragrance legacy is closely tied to 1990s youth culture and an accessible vision of American lifestyle.

