Shakira’s fragrance line began around 2010 through a collaboration with Spanish fragrance company Puig, translating the Colombian singer’s global pop identity into accessible perfume. Unlike a heritage maison, the brand’s value is rooted in music, movement and personality. Dance, Rock, Love Rock and Diamonds explore fruity, floral, sweet and warmer compositions with an energetic, youthful tone. The collection represents a modern celebrity-fragrance model in which scent becomes another form of personal expression, supported by a long-running partnership rather than a one-season merchandising launch.
Frequently Asked Questions
Shakira’s fragrance line began around 2010 through a collaboration with Spanish fragrance company Puig, translating the Colombian singer’s global pop identity into accessible perfume. Unlike a heritage maison, the brand’s value is rooted in music, movement and personality. Dance, Rock, Love Rock and Diamonds explore fruity, floral, sweet and warmer compositions with an energetic, youthful tone. The collection represents a modern celebrity-fragrance model in which scent becomes another form of personal expression, supported by a long-running partnership rather than a one-season merchandising launch.

