About Geoffrey Beene
Geoffrey Beene established his American fashion house in New York in 1963, earning respect for sophisticated design that often placed craft above celebrity. Grey Flannel, introduced in 1975, became the house’s defining fragrance and one of the recognisable green-floral men’s scents of its era. Its violet, aromatic and woody character feels markedly different from many sweet contemporary releases. Geoffrey Beene’s fragrance relevance rests largely on this single enduring creation: a classic that reflects an older American designer tradition and offers a distinctive alternative to modern mainstream masculines.