About Prada
Prada was founded in Milan in 1913 and built its luxury reputation through leather goods, intellectual design and an ability to make understatement feel distinctive. Its modern fragrance business developed strongly in the 2000s, with Prada Amber establishing a sophisticated, material-focused identity that later expanded in different directions. Luna Rossa explores aromatics and contemporary woods for men, while Paradoxe brings white florals and amber into a modern feminine framework. Prada perfume carries the house’s wider appeal: precise, cultured and subtly unconventional rather than overtly decorative.
